Some commercials fade into obscurity, while others become pop culture milestones. Cindy Crawford’s 1992 Pepsi commercial belongs to the latter category. It wasn’t just an ad—it was a defining moment in advertising, modeling, and branding. More than three decades later, it remains one of the most iconic commercials ever created, proving that a simple yet brilliant concept can leave a lasting impact.
Let’s take a deep dive into what made this commercial so legendary, how it elevated both Cindy Crawford and Pepsi, and why it still resonates today.
The 1992 Pepsi Commercial – A Cultural Phenomenon
In the early 1990s, the cola wars between Pepsi and Coca-Cola were at their peak. Both brands competed aggressively to capture the youth market, using celebrities, music, and cutting-edge advertising to gain an edge.
Pepsi had already established itself as the brand of choice for the younger generation, with previous endorsements from stars like Michael Jackson and Madonna. However, they needed something fresh—an ad that would be visually striking, effortlessly cool, and unforgettable.
Enter Cindy Crawford, one of the most famous supermodels of all time. She was already dominating magazine covers, fashion runways, and television screens. By casting her, Pepsi wasn’t just selling a soda; they were selling aspiration, style, and an undeniable sense of cool.
The Commercial That Redefined Advertising
A Simple Yet Powerful Concept
The commercial was shot at a small, sun-soaked gas station in California. The scene was minimalistic yet impactful: Cindy Crawford steps out of a sleek red Lamborghini, wearing a simple white tank top and denim shorts. With effortless grace, she walks toward a Pepsi vending machine, grabs a can, pops it open, and takes a slow, refreshing sip.
Two young boys sitting nearby stare in awe. But here’s the twist—their admiration isn’t for Crawford herself, but for the newly redesigned Pepsi can.
This clever subversion made the ad instantly memorable. It wasn’t just about sex appeal or glamour—it had humor, wit, and an undeniable charm that made it stand out.
Cindy Crawford – The Perfect Star for the Campaign
Few models could have carried this commercial the way Cindy Crawford did. She embodied everything Pepsi wanted to convey: confidence, youthfulness, and effortless beauty.
- Timeless Appeal – Cindy Crawford wasn’t just a model; she was a household name. Her presence in the ad ensured that it would capture attention instantly.
- Relatability with Glamour – Despite her supermodel status, Crawford’s look in the commercial was approachable and down-to-earth. The tank top and denim shorts combo made her feel real, not out of reach.
- A Natural Fit for Pepsi’s Branding – Pepsi was all about youthful energy and breaking the mold. Cindy’s star power aligned perfectly with this image, reinforcing the brand’s cool factor.
How the Commercial Stood Out
This wasn’t just another celebrity endorsement—it was a masterclass in advertising. The commercial succeeded for several reasons:
- Visual Impact – The cinematography was stunning yet simple, focusing on Crawford and the Pepsi can without unnecessary distractions.
- Smart Humor – The unexpected ending added a layer of cleverness that made the ad stand out.
- Cultural Relevance – At a time when supermodels were as famous as Hollywood actors, casting Cindy Crawford was a genius move.
The Commercial’s Lasting Impact on Pop Culture
A great commercial doesn’t just sell a product—it leaves an impression that lasts. Cindy Crawford’s Pepsi ad did exactly that, remaining one of the most referenced and recreated ads in history.
A Marketing Blueprint for Future Advertisements
The success of this commercial influenced future marketing campaigns, setting a precedent for using simplicity, humor, and star power effectively. Many brands attempted to replicate the magic of this ad, but few reached the same level of impact.
Recreations and Homages Over the Years
The ad was so iconic that it has been recreated multiple times in different formats.
- 2016 Fashion Editorials – The look from the commercial—white tank top, denim shorts, and effortless beauty—became a staple reference in fashion photography. Designers and stylists continued to channel Crawford’s Pepsi aesthetic in runway shows and magazine spreads.
- 2018 Super Bowl Remake – More than 25 years after the original, Cindy Crawford reprised her role for Pepsi’s Super Bowl ad. This time, she was joined by her son, Presley Gerber, proving that some moments are truly timeless.
Elevating Cindy Crawford’s Legacy
While Cindy Crawford was already a global supermodel before the Pepsi commercial, this ad cemented her status as a pop culture icon. Even those who weren’t fashion enthusiasts recognized her from the ad, making her one of the most recognizable faces in the world.
The commercial contributed to her crossover appeal, opening doors for more TV appearances, endorsement deals, and even acting opportunities. Decades later, it remains one of the defining moments of her career.
Why This Commercial Still Resonates Today
What makes an ad truly great? It’s the ability to stand the test of time. Cindy Crawford’s Pepsi commercial still resonates today for several reasons:
- Nostalgia Factor – For those who grew up in the ‘90s, this ad brings back memories of an era when advertising was simpler yet more impactful.
- Timeless Aesthetic – The effortless style, the classic beauty, and the smart storytelling make it just as appealing today as it was in 1992.
- A Perfect Blend of Humor and Iconic Imagery – Many brands try too hard with over-the-top storytelling. This ad, with its minimalism and clever twist, proves that less is often more.
Conclusion – A Commercial That Defined an Era
Cindy Crawford’s 1992 Pepsi commercial wasn’t just about selling a soft drink—it was a cultural moment that defined an era of advertising. Through its smart execution, iconic imagery, and perfect use of star power, it became one of the most memorable ads in history.
Even decades later, it remains a reference point for marketers, a cherished memory for fans, and a testament to the power of simplicity in advertising. Cindy Crawford’s effortless charm, combined with Pepsi’s bold branding, created a moment that will forever be etched in pop culture.
