Caprice Bourret, born in California and later based in London, emerged in the 1990s as one of the most recognizable faces in the world of fashion and entertainment. Known for her captivating presence on magazine covers and international catwalks, Caprice quickly transcended the title of “model” and evolved into a symbol of ambition, reinvention, and empowerment. Today, her name is synonymous with beauty, business savvy, and bold innovation—particularly through her groundbreaking lingerie brand.

From the Runway to the Boardroom: Caprice’s Entrepreneurial Leap

While many models ride the wave of fame with short-lived careers, Caprice made a daring and strategic shift into the world of entrepreneurship. At a time when celebrity-led brands were rare, she launched her own lingerie label with a clear mission: to redefine elegance, comfort, and empowerment for real women. Not content with merely lending her name to a product, she immersed herself in the process—from design to distribution—ensuring her vision stayed intact every step of the way.

Video: By Caprice Valentine’s Day SS17 Video with Caprice

Caprice Bourret’s Lingerie Line: Purpose Beyond Beauty

The concept behind Caprice Bourret’s lingerie line wasn’t just about visual appeal. She envisioned intimate apparel that made women feel strong, beautiful, and authentically themselves. Her collections featured a harmonious balance between luxury and practicality, ensuring that her customers didn’t have to sacrifice comfort for style.

Unlike traditional lingerie that often catered to a narrow ideal of beauty, Caprice’s designs focused on inclusivity. Her brand embraced a wide variety of body shapes and sizes, offering options for every woman—regardless of age, body type, or personal style. This inclusive approach set her brand apart and earned her a loyal, global following.

Innovative Designs That Changed the Industry

From smooth, seamless everyday bras to delicate lace ensembles, Caprice’s line was marked by its attention to detail and commitment to quality. She sourced premium fabrics, employed modern construction techniques, and stayed ahead of fashion trends to keep her collections fresh and relevant.

What also made the line unique was its fusion of sensuality with everyday functionality. Customers could wear her designs under office attire or on a night out, making them feel confident no matter the setting. This adaptability was central to her brand’s ethos: empowerment through versatility.

Video: Caprice Bourret

Accessible Luxury: A Brand Built for Real Women

Caprice Bourret revolutionized the market by delivering affordable luxury—high-end quality at reasonable prices. At a time when many high-fashion lingerie brands were priced out of reach for the average consumer, Caprice made it her goal to make every woman feel special without breaking the bank.

Her smart business model allowed her to scale while staying true to her vision. She bypassed traditional retail constraints by embracing direct-to-consumer platforms, which further enhanced affordability and accessibility. This forward-thinking approach not only boosted her bottom line but also established a direct relationship with her customers.

Caprice’s Impact on Female Entrepreneurship

Caprice Bourret’s journey is more than a business success story—it’s a testament to what’s possible when women take charge of their narrative. By transitioning from fashion model to self-made entrepreneur, she redefined public perceptions and became a beacon of inspiration for countless women around the world.

Her story is especially powerful because she didn’t rely solely on her fame. She learned the ropes of business, dealt with manufacturing, branding, and marketing, and grew her company from the ground up. In doing so, she helped pave the way for other women to believe in their capacity to succeed outside their initial industries.

Beyond the Brand: Caprice’s Continued Influence

Caprice didn’t stop at lingerie. Over the years, she expanded her brand to include swimwear, sleepwear, and home essentials, always maintaining the same high standards and customer-centric ethos. She also became a sought-after speaker, sharing her insights on entrepreneurship, reinvention, and self-confidence.

Her media appearances, including reality television and motivational speaking engagements, have amplified her influence, allowing her to inspire a broader audience. But despite her public profile, she remains grounded, approachable, and deeply connected to the women who supported her brand from the start.

The Present: Caprice’s Ongoing Legacy

Today, Caprice Bourret remains a leading figure in fashion and business, continuously evolving and finding new ways to engage with her audience. She has embraced modern platforms like social media to connect with fans, promote her products, and share snippets of her life and philosophy.

She continues to expand her reach by supporting female-led startups, mentoring young women in business, and advocating for self-love, empowerment, and authenticity. Her brand is no longer just about lingerie—it’s a symbol of what can be achieved with passion, grit, and vision.

Conclusion: A Legacy Sewn with Purpose

Caprice Bourret’s lingerie line is more than a collection of garments—it’s the culmination of years of resilience, reinvention, and relentless pursuit of excellence. She transformed a supermodel’s platform into a powerful business empire, proving that with courage and clarity, women can shatter ceilings and rewrite their futures.

Through her designs, business ethics, and empowering message, Caprice redefined not just how women wear lingerie—but how they see themselves. Her legacy stands as a tribute to feminine strength, style, and the beauty of daring to dream bigger.